NFE People

There are a number of sales and marketing agencies who decided to try fundraising. NFE is different:

We are Fundraisers who set up an agency.

We are Fundraisers who bring personal expertise from setting up in-house teams and agency relationships all over the world, and personal experience of all aspects of field fundraising in SA.

We are Fundraisers who have seen the best of fundraising, and, well, some of the not so great too.

We bring a theoretical and practical understanding of what motivates a committed giver to decide to give and to stay giving.

Most of all, we bring a desire to fundraise in a way that makes us proud.


Tich Muzvidzwa (Co-Founder and Managing Director)

Having started his career in insurance underwriting, took a position with Greenpeace Africa in the pioneering F2F unit in South Africa in 2008. During this time he developed an in-depth knowledge of the field practices of F2F Fundraising becoming Data Base and Retentions Administrator.


In 2010 he was approached to manage the Northern Region of MSF’s in-house F2F programme, before moving on, in 2014, to accept the post of National Fundraising Support Manager with Save the Children South Africa. Once again, Tich excelled, playing a key role in setting up and building its in-house and agency F2F programme.

At the end of 2014 he took up a role with Fundraising That Works, first as National Field Director and then General Manager, recruiting,
training and leading F2F fundraisers for UNICEF, WWF, SOS Children’s Villages, and Breadline Africa.

Now celebrating a decade in F2F, Tich has always placed the highest value on the relationships he has established with his teams, clients and internal stakeholders. His knowledge of F2F Fundraising in South Africa is unsurpassed, and his leadership of NFE will allow him to build an agency which reflects those values, that expertise, and his desire to serve his clients and affect change in the country he now calls home.

He is a massive sports fan, counting Manchester United, Orlando Pirates, New York Yankees, Golden State Warriors and The Stormers amongst those he follows with passion. He also enjoys good documentaries, crime shows, live music, standup comedy and arts and culture in general.

Tich is NFE’s Co-Founder and Managing Director.

Martin Leggett

Martin Leggett (Co-Founder)

Born in Pennsylvania, Martin is a lifelong entrepreneur and an innovator in the world of fundraising. His years of study in the non-profit and governmental space earned him Honors Degrees from Clark University in both Government & International Relations, and Public Administration. Once out ‘in the field’, Martin worked as a fundraising consultant and grant-writer for local non-profits in Worcester, MA. While this work was fulfilling, his drive and passion told him there had to be a more sustainable way to secure funding.


Life brought Martin to Austin, Texas in 2013, where he entered the world of face-to-face (F2F) fundraising for the first time. Immediately he found his niche and honed his skills recruiting recurring donors for Plan International and Save the Children. After starting as an entry level fundraiser, he continued to move up the hierarchy until he was given the role of COO. His focus on direct management, integrity, respect, and innovation helped him become the successful leader he is today.

Having played a crucial role in the expansion of one of the fastest growing fundraising companies in the country, Martin went on to co-found New Canvassing Experience in an effort to design a forward thinking fundraising team that will set a new standard for excellence and quality in the industry.

Martin is a keen runner, archer, hang-glider pilot, and gardener, and is married to Rachel. Martin is NCE’s Co-Founder and Chief Executive Officer.

John Jeffries

John Jeffries (Head of International Development)

John is British, and, having graduated in Economics from the University of Bath, began a career in Retail Training. In 2006, he took the skills he developed in training and people development into the canvassing sector, with Fundraising Initiatives, in London. During this time he developed an affinity for the needs of his clients and an in-depth knowledge of successful canvassing.


In 2009 he was approached to manage the London in-house canvassing team and then the national operations for the RSPB. Here, by adopting more progressive forms of management, he developed a high quality team of canvassers in a highly competitive market, with industry leading quality.

In 2011 John took a contract with SOS Children’s Villages as their International F2F Specialist and, based from Vienna, provided support across the Federation, including countries as varied as Colombia, Sri Lanka, Norway, Russia and Croatia.

Between 2013 and 2016, John has been the International F2F Manager for Save the Children International and has been supporting canvassing across the membership as well as personally establishing in-house operations in South Africa where he has been based. Whilst there, he also found the time to set up Fundraising That Works (FTW), the country’s leading canvassing agency.

John is married to Elena, is a regular on TV quiz shows in the UK and is a fan of the New York Yankees, Welsh Rugby, good movies, bad food and giant rabbits. John is a terrible runner but tries to run a marathon each year, mostly to deal with the bad food…John is NCE’s Co-Founder and heads up all Client Services functions and international development.


Kelefang Suping (Office and HR Administrator)

Kelefang has joined the Retention team as the Donor Care Officer for New Fundraising Experience residing in Johannesburg. She worked with Doctors Without Borders (MSF) as a face to face fundraiser and upgraded herself and joined Save the Children to become their Telemarketing consultant.


She has a passion for humanitarian activities and has a bubbly personality which is contagious. During her spare time she enjoys exercising her mind by reading a lot of books, listening to music and catching up on current affairs.


Kline Muzvidzwa (Area Manager)

Kline hung up his Chef’s jacket to serve society. He started his career as a F2F Fundraiser in January 2017 raising vital funds for UNICEF, Save The Children and WWF South Africa. In July 2017 an opportunity to be Team Leader was presented to him and he took it with both hands.


His drive and focus have afforded him the opportunity to be training for the role of Area Manager in Cape Town with New Fundraising Experience (NFE). He accepted this role seeking to make a difference in his country through the clients he represents.

He has bold intentions about his role at NFE and cannot wait to see his Fundraiser grow and develop and for the teams in Cape Town to reach greater heights.

Kline is a father to a 7-year-old son. He is a 31-year-old Zimbabwean and has proved to many that hard work and dedication is essential in one’s career success. He is a massive cricket and Man United supporter, and if not at work, you will find him sharpening his cooking skills in the kitchen, or most likely tuned in the sports channel.

Angel Phindile Ndimande

Angel Phindile Ndimande (Area Manager)

Angel Phindile Ndimande is a young and dynamic enthusiast about life. Originally from Durban Kwa Zulu Natal, she commenced her studies in law with the university of KwaZulu natal. she has a passion for business and leadership. Her very first experience in business being at the tender age of 14 years when she won a young entrepreneur competition which motivated her to start a small scale business designing prom dresses in high school.


She is purpose driven and has held numerous leadership positions through her secondary and tertiary education such as being head girl in high school, BMF president in second year to name a few ,she has also represented her university in various pageants across the country, her highest title/achievement being Miss SA varsity shield. Community outreach programs ignite her desire to serve ,in her own experience, it is a wonderful way to give back. She is an aspiring business women who thrives in challenges and enjoys a fast paced corporate atmosphere. she has made a name for herself within the fashion and modelling industry, she is a motivational speaker , one of her aims in life is uplifting and mentoring other women who have similar interest. Like any other person she’s had to pave her way through various circumstances , faced her fears , overcame her obstacles fought the good fight and today she is a confident powerhouse.

Angel started her journey with NFE as a face to face fundraiser over a year ago, within a short period of time through dedicating herself and having pride in her work she progressed to be a team leader, she has worked on campaigns such as Breadline Africa , WWF, and Action aid. She is now the national logistics manager for NFE and the youngest spark in the management team.

On a lighter note, she has a taste for adventure. A free spirit and a adventurous explore who loves nature, she is active young person who loves sporting activities such as tennis and hockey. she also appreciate time and space alone to reflect and plan ahead . she loves reading for the mere fact that its mentally enriching and fuels her ideas for things she wants to achieve in future.